YOUTUBE AS A VIDEO STRATEGY

We all know video content is leading the marketing strategy, and many B2B brands manage a YouTube channel as their main digital asset.
Who: Cisco
Content: Very technical, professional. Great way to use the LIVE interactive tool YouTube is offering.

Design: Professional content, technical, is not our cup of
tea, but for Cisco it works.
This sort of design is suitable for marketing in our opinion.
This sort of design is suitable for marketing in our opinion.
Frequency: Very high. every day a different content, instruction, lecture, broadcast, very impressive.
Number of followers: 213K.

In sum: It seems as though the B2B sector can be very technical and boring, but when you take a technical content and turn it into a video content strategy,
It's definitely something to look up to. A lot of professional work we would recommend to other brands, to learn how to use YouTube as a source of an original technical professional content platform.

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