YOUTUBE AS A VIDEO STRATEGY-UPS

We continue exploring different B2B YouTube channels, this time of UPS.
Who: UPS.
Content: Regarding marketing and advertising. What is nice though in the commercial content is the TED playlist.
Endorsement by UPS for every international convention with lecturers from all over the world that makes UPS slogan stronger

Design: there is a beautiful and correct distribution, creating the playlist, categories but without a design, and it's a shame.
Frequency: one a week, but it's nice to see the diversity in language, because there is no doubt YouTube is an international platform.
The diverse is clever and useful.

Number of followers: 30K.
Views record: 4M.

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