Israeli presence, is always important.
This content is making use in a familiar format, of the CEO walking, presenting things in front of the camera, and things are happening around him.
We all know that right?
But it's hard to ignore the good beat this video has, giggle from the cute jokes etc.
But especially it's fun to look at how they translated and explained the essence of the name and company itself in such a visual way.
It is a smart use of video content that presents the solution in a visual way and creates the right connotation for the brand.

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