A wonderful thing is happening lately in the B2B sector, and that is that no one wants to be captured as boring or irrelevant.
This is one of the motives which leads many "old school" brands, into creative, bold, daring, and sophisticated videos. They are neglecting the "one person speaking into the camera" format.
As a video agency, we spend hours at our studio and in conference rooms of the B2B sector.
That is for reaching the vision of creative video content for the brand's business targets.
Therefore, we have felt like it will be right to share and encourage brands who are already thinking creative, and dare to make video content that will make B2C jealous.
The third company to do so is Adobe:
We believe that if you want to be big, act big and make big videos!
This video has a good combination of right things, such as time, beat, humor and especially the accuracy of the message- "Do you know what your marketing is doing?"
Adobe will redo over and over, because it seems as if they understood that creativity is the way to make your client choose you and fall in love with you every single time.