THREE WAYS TO USE VIDEO FOR INTERNAL COMMUNICATIONS

Let’s consider the power of video for a moment. It’s about engaging and creating connections with your audience.So why wouldn’t your organization be using it with one of your most important audiences — your employees.

Corporate Communication
Video is a great way to keep everyone up to date on the latest company news, while helping them remain connected. It also ensures information isn’t lost in translation, with everyone receiving the same messaging at the same time. Live streaming internal meetings like CEO addresses, earnings calls, and executive town halls helps keep your team informed while also putting a personal face on company messages.

To humanize its global brand with its 244,400 employees, Deloitte launched a TV Network – , a video portal that’s become a place for employees and executives to connect on a more personal level. The page features videos of impromptu conversation between hosts and Deloitte management, giving employees a sneak peek into the everyday personalities of their leadership staff. The portal has been a .huge success, with Deloitte reporting employee engagement was through the roof with a 75 percent play rate among company employees — a statistic that’s exceeded all initial expectations

 

 

Training
Regular training is important for your team to grow in their role. But it can be a struggle to get everyone in the room at the same time. That’s where video comes in. Whether it’s live streamed or on-dema .video ensures a consistent message and training experience right across your organisation. It also ensures personalisation and human interaction is not lost

But just delivering video is not enough. You need to create an experience that engages and can be internalized by your team. Adding interactive elements such as quizzes, polls or characterization to your videos can achieve this, turning a one way conversation into a two way dialogue. It also means every click and action is measurable. This allows you to assess how your employees are engaging with the .content and plan your content with this in mind. By going beyond view data you have the opportunity to be personalized and highly-targeted as well as truly measure video effectiveness.On-boarding

HR teams, video is your secret weapon to reduce on-boarding time and foster an emotional connection when welcoming new hires. A hub of on-demand content, such as a welcome video,  means new hires can jump online, and get up to speed more quickly and effectively. IT policies and procedures and even department overviews can make for helpful on-boarding videos. You can extend this further, using it as an employee directory, giving each new hire an opportunity to introduce themselves to the wider team over video. This will work to help create emotional connections with new hires, introduce .company culture and build trust and rapport with executives, while enabling self paced learning and reduced on site training costs

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